Stealth Startups: Why Founders Choose to Build in Stealth Mode | The Pair Program Ep07

May 3, 2022

Join us as our hosts, Tim and Mike, talk to startup leaders Roselle Safran and Mike Hans. Roselle is the CEO and Founder of cybersecurity startup, KeyCaliber. Her previous startup, Uplevel Security, was acquired by McAfee. Before becoming an entrepreneur, Roselle led cybersecurity operations at the Executive Office of the President during the Obama Administration. Mike is the VP of Engineering at cybersecurity startup, Picnic. His professional background spans numerous cybersecurity startups where he has operated in high visibility engineering leadership positions, including the Director of Engineering at Socially Determined and VPE of IronNet Cybersecurity.

In this episode we discuss stealth startups – companies that avoid public attention while building a product.

You’ll learn:

  • The reasons startup founders choose to build in stealth mode and the benefits it offers to early-stage companies.
  • How to grow a team and hire new employees when operating in stealth.
  • How stealth startups find product-market fit and collect feedback from their target audience.
  • How (and when) to transition out of stealth mode and into the public light.


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