CTO Wisdom with David Bachowski | Beyond the Program
Welcome to CTO Wisdom. In this series, we interview technical leaders who have stepped into executive positions.
Today’s guest host, Eric Brooke, speaks with David Bachowski, CTO at Trusted Nurse Staffing where he is defining and executing the vision for all things digital.
About today’s guest: Dave Bachowski joined Trusted Nurse Staffing in 2022 to help define and execute the vision for all things digital. Prior to TNS, he built a 17 year technology career as CTO for a wide variety of startups and companies through sheer stubbornness, affinity for adventure, and a constant smile. When he’s not spending time with his family, you can find him night golfing, playing music, or geeking out on dungeons and dragons.
About today’s host: Eric Brooke has a rich and varied leadership career – leading up to 21,000 people and Billions in revenue, throughout 14 countries. In their career, they have been an Executive six times (e.g. President, CEO, CMO, and CTO) and a Board member of multiple organizations. Eric has been a CTO of scaling startups from 0 to 120 engineers. As an adviser and mentor, they have helped multiple other startups scale both in Canada and the US. As well as supporting multiple startup incubators such as 1871 in Chicago and TechStars.
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Transcript
Hey, listeners, Tim Winkler here, your host of The Pair Program.
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:We've got exciting news introducing our
latest partner series Beyond the Program.
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:In these special episodes, we're
passing the mic to some of our savvy
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:former guests who are returning as
guest hosts, get ready for unfiltered
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:conversations, exclusive insights,
and unexpected twist as our alumni
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:pair up with their chosen guest.
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:Each guest host is a trailblazing
expert in a unique technical field.
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:Think data, product management,
and engineering, all with a keen
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:focus on startups and career growth.
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:Look out for these bonus episodes
dropping every other week,
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:bridging the gaps between our
traditional pair program episodes.
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:So buckle up and get ready to
venture Beyond the Program.
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:Enjoy.
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:Eric Brooke: Welcome to CTO Wisdom.
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:My name is Eric Brooke.
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:This series will talk to leaders
of technology at organizations.
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:We'll understand their career, what
was successful and what was not,
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:and what they learned along the way.
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:We'll also look at what the
tech market is doing today.
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:We'll understand where they gather
their intelligence so they can grow
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:and scale with their organizations.
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:Welcome to David Bachowski, who
we'll be chatting with today.
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:Hey David.
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:Hey, how's it going?
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:Great.
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:Thanks, man.
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:Tell us about yourself.
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:What's your elevator pitch?
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:David Bachowski: I am the CTO
at a healthcare recruitment firm
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:called Trusted Nurse Staffing.
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:We're about 140 people, 10
of which are technology.
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:So we're essentially a services company
with technology embedded within it.
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:And here I was the first technology
hire about a year and a half ago.
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:Eric Brooke: Awesome.
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:Could you tell us a little bit about
your journey to becoming an exec, like
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:when you're an engineer or developer?
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:David Bachowski: Yeah, so I went to
school for electrical engineering at
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:the University of Buffalo, and during
that time I was playing guitar and
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:bass in some popular local bands.
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:And when I graduated, my girlfriend
moved to Chicago and I was kind of
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:presented with the classic 90s movie.
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:Do I stay with the band or do I
move, you know, do I choose the
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:girlfriend in, uh, in Chicago?
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:And I chose the band and a plot twist.
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:But after about eight months,
um, I was like, all right,
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:it's time to have an adventure.
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:And I actually ended up moving to Chicago.
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:In that process, I realized it was
super hard to basically start an entire
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:teaching guitar and bass business.
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:All the stores there were
already full of teachers.
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:I don't know anyone, like, absolutely
no one besides my girlfriend.
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:So I, like, brought out my
electrical engineering degree and
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:dusted it off and I was like, okay,
gotta finally start using this.
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:And I thought through it a little
bit and was, like, thinking
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:through all the classes I took in
college and trying to figure out
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:what exactly did I actually like.
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:And none of it was the
electrical engineering classes.
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:It was actually the programming
classes that were my favorite.
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:And so I made it my mission.
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:I'm like, I'm going to
get a programming job.
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:And I applied to like 200
jobs on Monster and Indeed and
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:stuff and got zero responses.
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:Um, my wife or my girlfriend, who's
my wife now also had given me like
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:one month to start paying rent there.
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:So I was kind of like chomping
at the bit to find a job.
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:And then a job listing came up that
was programming mobile video games.
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:And all of my cover letters and
Applications prior to that point
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:have been very professional.
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:I was like using the standard professional
language and doing the things that you're
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:supposed to do as a business person.
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:And finally, for once in this journey,
I had actually been myself and I wrote a
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:cover letter to the head dude in charge.
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:Asking, like, I'll work for money,
free candy and soda and just, you
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:know, like, give a chance, you know.
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:Give a chance on me.
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:And they actually pulled me in for an
interview and I ended up getting the job
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:programming mobile video games, which was
my first entry into the technical world.
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:Awesome.
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:Eric Brooke: What, um, so like walk
us through the rest of your career.
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:So you're an engineer now
you're working in mobile game.
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:What happens next?
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:David Bachowski: Yeah, so a large
theme throughout my career has
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:been my personal core value.
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:My number 1 core value is adventure.
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:So something happens or triggers
and I want to go do something new.
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:So like, that's kind of why I'm probably
in this position is because I get
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:to do different things all the time.
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:So after three years in Chicago,
about three and a half years, my
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:wife and I were talking and we
decided we wanted to move to Europe.
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:We had no idea how we were looking
into visas and her grandfather
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:was Italian, but not from Italy.
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:So we're just like
trying to figure it out.
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:And we made a timeline for ourselves.
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:We said, in 6 months, we're moving to
Europe and we're going to figure out how.
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:And I was like, what do I do about my job?
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:And my dad, I talked to my dad about it.
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:He's like, you cannot tell your job.
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:Now you have to wait, you know,
you have to have a stable job.
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:You can't tell them.
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:And I'm like, I'm going to tell my boss.
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:I just.
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:You know, I feel that feels right to me.
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:And so 1 night I stayed
late at the office.
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:It was a video game company.
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:So everyone stayed late most of the time.
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:Um, but I brought over a couple of drinks,
stayed with my, uh, with the owner and
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:chatted and told him I was leaving the
company in 6 months to move to Europe.
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:And instead of being a problem, it
actually turned into a conversation.
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:We end up spending a late night
at the bar, hashing out details.
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:He had.
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:A connection to the UK.
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:And he said, why don't we open up a second
office in the UK and you can go lead it.
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:And so we went on this journey where I
got a sole representative visa, opened
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:up a business in the UK, moved there
without ever having been there, uh, moved
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:to London, had to source office space.
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:I got a new title, like VP of business
development, whatever that meant.
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:It was just cool to have
a VP title in your 20s.
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:Uh, but I ended up being basically
a lead programmer, a hiring
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:manager, an office manager.
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:I heard about 15 people
there started an office.
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:I was also doing business development,
going to conferences, and trying to
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:source a business, running a P& L.
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:Uh, trying to create a profitable
business over there and just worked my
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:tail off basically while I was there.
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:Eric Brooke: Obviously, from my accent,
I've spent some time in Britain.
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:Um, I'm kind of curious, what was it like,
um, like coming from Chicago, America, and
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:then going over to the UK at that time?
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:David Bachowski: It was a
culture shock in a lot of ways.
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:Um, you know, you don't really
understand your own country and your own
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:culture until you live outside of it.
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:And so it really brought me closer in a
lot of ways to who, what an American is.
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:Cause I grew up in Buffalo and, you know,
my family was part Polish and part German.
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:And you're like, Oh, you
know, we're Polish and German.
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:And the people over there, they're Irish.
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:And you think that you're so different.
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:And then you go there and you're
like, Oh no, we're all American.
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:Every American that's over here,
you could just point them out
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:because they're, you know, they're
on the tube being super loud.
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:And you're like, oh, here
comes some Americans.
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:But it also makes you super
fiercely loyal to yourself, too.
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:You know, you're like, oh,
well, yeah, we're American.
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:That's who we are.
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:And so it creates this kind of love
hate relationship with your country.
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:We're like.
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:Certain things really annoy
you, but you know, they also
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:endear you at the same time.
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:Eric Brooke: Awesome.
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:Thank you for sharing that.
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:So you're a VP, you're in
the UK, what happens next?
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:David Bachowski: Yeah.
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:So it turns out starting a
business is really easy and
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:running a business is really hard.
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:And there was not really a
point to us being in the UK
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:from a business perspective.
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:It was cheaper to do things in Chicago.
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:The pound was more powerful.
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:It was like 1.
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:65 exchange rate at the time.
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:So after two years, we kind of
just like closed up shop and
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:it wasn't really a good fit.
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:And I ended up moving back to
Buffalo, my hometown, and got
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:a real management position.
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:Because up until that point,
management was just something that
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:I did in between the other things.
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:It wasn't a career.
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:I didn't even think of it as a career
or just something to keep the lights on.
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:So I wasn't doing one on ones.
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:I wasn't thinking about
employee growth at all.
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:It was get the business done.
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:And at I joined a company called
Harris and I had a VP of engineering
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:at the time Ryan lit and he was a
really great mentor for me coming in
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:there and taught me about, you know,
like, how to actually have direct
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:reports and step away from coding and.
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:And project management got
certified as a agile practitioner
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:and all kinds of stuff there.
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:Learn got my project management shops
up and various management shops.
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:Eric Brooke: Cool.
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:What would you say, um, in the
transition from being I know you
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:went from kind of engineer VP.
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:Um, back to kind of engineering
management, but what would you
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:say is different between, say,
an individual contributor as
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:an engineer to being a manager?
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:You mentioned a couple of them,
but what were the things that
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:maybe you struggled with most?
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:David Bachowski: Stepping away, I
think, you know, releasing control, you
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:know, as a engineer, you have mainly
full control over what you deploy.
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:And you want to make sure that
everything that you do has a clear
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:cut, you know, this is the input.
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:This is the output.
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:And I'm in control that I release
my code and yeah, maybe we have
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:pure reviews and stuff, but for
the most part, I'm in full control.
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:When you're dealing with people, you don't
have any control over anything they do
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:beyond the fact that you're the boss, but
it's, it's less of telling them what to do
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:and more of how do I convince these people
that this is the right way to do it?
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:How do I prove my worth or have them
trust me that what I'm saying is
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:actually something worthwhile to do?
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:And so it turned less, uh, less of a
hard, I can make computer do what I want
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:computer to do into how do I convince
a team of people that this is the right
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:direction that we're supposed to be going.
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:Eric Brooke: So you went from a control
journey to an influence journey.
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:David Bachowski: Yeah.
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:Eric Brooke: Yeah, that'd be
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:David Bachowski: a
great way of putting it.
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:Eric Brooke: Cool.
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:Okay.
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:So your manager, what was it like?
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:Did you get to a point where
you're managing managers?
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:David Bachowski: Not in that position.
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:Okay.
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:Uh, I said a theme of my life was
adventure after 3 or 4 years there.
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:We decided we wanted to
move to New York City.
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:Now, um, it was better
for my wife's art career.
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:She's an artist.
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:So, um, but like, let's
go to New York City.
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:The big city, you know, can't
get any bigger than that.
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:And in the United States, I ended up.
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:A friend, I found a friend of a friend
in New York City that I started keeping
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:in touch with who was a software engineer
and I think it was Sunday morning.
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:He texted me or email me and
said, there's a job conference
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:in New York City on Monday.
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:I think you should go to and it's Sunday.
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:And I'm like, okay, I just bought my
plane ticket and I called my boss and
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:told him I need to take off the next day.
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:And he was very understanding.
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:You already kind of knew.
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:Um, what was going on?
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:And so I bought a plane ticket that day,
flew there, researched every company
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:that was going to be at this thing and
found anyone that had a VP of engineering
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:or director of engineering type role
because I wanted to take that next step.
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:And so most of the positions
they were actually advertising
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:were engineering positions.
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:They were like, junior to senior software
engineers, and no 1 was advertising VPs.
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:But I just researched and wrote down
the 10 companies that had VP roles
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:available, and I went and go and talk to
each of those things at this conference.
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:And got a couple interviews.
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:So, uh, one of them ended up,
uh, interviewing me later.
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:I think they actually flew
me out again that next week.
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:And I ended up getting a VP of
engineering position at a social
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:media analytics startup doing
big data, totally different tech.
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:Everything was wildly different
than anything I'd ever done.
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:I was used to doing like dips and
boops, 64 kilobyte mobile phone games.
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:And now I'm dealing with Uh,
terabytes and petabytes of data in
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:the cloud with distributed systems
and graph theory and data science
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:and new programming languages.
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:It's pretty cool.
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:It was very intimidating, to be honest.
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:Eric Brooke: How did you cope with that?
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:Like, it's a huge technology
journey to travel.
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:How did you get yourself to
the place you needed to be?
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:David Bachowski: I dove in, you know,
like, if you put yourself in the
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:fire, you have to kind of rise out
of it or you're going to get burnt.
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:So, um, this was at this point.
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:Now I'm managing managers.
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:And the really interesting, I dove
myself into the problem that I think
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:the company had, which was how do you
deliver effective software that meets
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:the needs of your customers, right?
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:It's like just the product, the
product journey, how do you, but
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:how do you form teams and do it?
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:And, uh, I didn't want to do the
typical scrum thing because scrum
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:to me had a bad name at that point.
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:I had not had a great experience with it.
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:I felt it was very prescriptive.
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:Didn't leave room for a lot of
creativity, at least in my experience of
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:it and our implementation we had done.
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:So I ended up moving to like,
I was in charge of product.
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:Well, I guess I should include
the CTO after hiring me quit
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:within a month of me joining and I
ended up getting promoted to CTO.
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:So that was my 1st.
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:Hey, you're a VP of engineering.
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:Now you're the CTO, which
changed nothing besides my title.
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:Kind of funny how little titles
mean in some ways, but at this
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:point I'm trying to figure out like.
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:Let's broaden the time scope of how
we deliver into quarters instead of
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:2 week sprints and I was hoping that
this would create room for creativity.
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:And so we gave a problem and a
theme to a team that was like,
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:okay, you're going to work on.
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:Improving this aspect of the product,
like usability in our metrics, uh, go
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:find the problems that exist in these
metrics, talk to our customers, talk
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:to different people in the company,
find these problems and solve them.
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:You have a quarter to do it.
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:You know, this other team is, you
know, working on a brand new products.
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:Go research how to do it, talk to
product managers and figure out
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:what you're you're going to do.
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:So we had 3 lanes of 3 different teams.
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:Working on different themes, uh, problems.
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:And so for me, that was really fun.
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:Like here I get to now it's like one level
abstracted up from being an influencer.
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:Now you're like influencing
and managing how a company, um,
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:uh, deploys its resources to
accomplish its mission, right.
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:And coaching managers on how
to then manage their people.
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:Eric Brooke: So in that journey
from control to influence,
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:you've taken another big step.
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:Well, probably several steps at
the same time in terms of now
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:you're managing through managers.
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:Were there any kind of moments in that
journey that you either kind of figured
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:out or that you failed and then figured
out in terms of managing managers?
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:David Bachowski: Yeah.
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:I mean, I think who you hire and
promote is probably the number
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:one thing that a manager does.
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:Now, unless you're a man, a CTO with, and
you're the only person in the technical
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:company, and you haven't hired anyone who
you bring in really defines your culture.
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:So promoting the wrong people
into a management role can
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:really poison the team.
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:But that can be a really big
issue and something I learned.
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:But promoting the right person
can also allow them to grow and.
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:Do great things for your company.
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:So that was something that I had to
learn the hard way, other things.
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:And at this, I think the next job I had
a light bulb went off at some point.
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:I was working as the CTO
for a real estate firm.
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:So it wasn't a technology company.
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:Uh, again, it was, uh, this
one was, was a services company
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:with a technology component.
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:And I remember thinking to
myself, I wish that I had a team.
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:To work on this problem And it
was, I don't know, some sort of
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:data problem inside the company
and then something clicked and I
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:was like, I'm the CTO like wishes.
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:It's like that.
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:No one's the owners of the company
are not going to come to me and
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:be like, Hey, Dave, do you have
any wishes to spend more money?
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:I heard in your thoughts that
you want a team to do something.
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:And so, like, instead of waiting
for things to come to me now, I was.
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:Something switched where like, Oh, I
have the power now to do the things
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:the way that I want to do them.
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:And so I put a pitch together to
the owners and then said like, Hey,
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:here's the team I want to build.
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:Here's why we're going to do it.
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:Here's the business case.
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:And let's basically start a new business
line inside of here and it worked and
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:we hired a team and we started building
a product, which ultimately failed.
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:But the good thing to me was
like, I started to think that it
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:switched my mind to being more
proactive instead of reactive.
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:And that was a, I had to remind myself
multiple times in my journey after that
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:point, even that I had to keep doing that.
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:I think I'm a little bit better
at it now, but I still have to
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:remind myself sometimes that I
have the power to change things.
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:Eric Brooke: Yeah, I hear on that.
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:So what would you say success
looks like and what has helped
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:you be successful in your journey?
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:David Bachowski: Personally, um, finding
and recognizing your core values and
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:sticking to those I think is probably
the thing that leads to the most success.
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:Being an authentic self and finding
companies that share those core
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:values, um, I've, I've worked in some
companies that do in some companies
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:that don't, and the most successful
ones are the ones where, you know,
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:like, they're the most aligned.
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:And hiring people, so, like, you
want to hire a diverse talent.
346
:But I think at the core, you still want
some of those core values to be there.
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:Like, you don't necessarily, if your
company is very tightly controlled,
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:uh, you don't want to hire people that
are chaotic and need, need freedom
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:to, you know, like break things
like that's just going to clash.
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:If you're a chaotic freewheeling company,
you don't want to hire tight control
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:people because they're going to freak
out, you know, like we're moving too fast.
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:And so personally, like having adventure
and honesty and loyalty and like really
353
:caring about people really playing
to those has helped me in my journey
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:and not being afraid to take risks.
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:So like telling my boss that I'm
going to quit in 6 months ended up
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:being the opportunity that brought
me overseas and like this amazing,
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:cool opportunity to start a company.
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:And so risk taking has always been
something that's been core to me.
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:And I bring that to the business side too.
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:We have a super small team here.
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:A few engineers, product manager, some
designers, some folks, we can't compete.
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:With really big players, billion
dollar companies in our space, but we
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:can take big risks on new technology.
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:So instead of trying to, for example.
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:Replicate what Salesforce does or
replicate what our competitors do,
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:we can instead find a niche and
push the boundaries in a small space
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:and provide something that none
of our competitors are building
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:to draw some of our new customers.
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:And like, okay, well,
trusted is the only brand.
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:That allows me to do this thing
or that provides this data for me,
371
:so I'm going to stick with them.
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:Eric Brooke: Yeah, um, you talked
about your core values and, um, you
373
:talked about adventure, honesty,
taking risks and being authentic.
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:Have you been able to bring, say, like
a venture to your work life as well?
375
:David Bachowski: Yeah, um, one
of my favorite quotes is by an
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:author of The Little Prince, St.
377
:Antoine Exbury.
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:I probably butchered his name.
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:But he said something along the lines
of if you want to build a ship, don't
380
:drum up people to collect wood and
teach them tasks, but rather teach
381
:them the long for the endless sea.
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:And so that kind of idea that
if you provide a vision over
383
:here, To me, that's adventure.
384
:You know, like strategy is adventure.
385
:Like, how do we get to this thing?
386
:And people will figure
out ways to get there.
387
:And so I try to hire people
that I don't have to push.
388
:I hate being a person who
pushes people into places.
389
:I like to, I love to hire people that run.
390
:And the only thing you're doing is
actually pulling them back and saying,
391
:like, oh, hey, it's in this direction
and then it makes it a lot easier on me.
392
:I have to do a lot less work,
but I can then focus my time
393
:on, you know, like, what is that
next adventure for our company?
394
:What is the strategy that we
should be pursuing to get there?
395
:And so a couple of times, or basically
every company that I've been in since
396
:that CTO role, I've tried to put
together roadmaps that are story driven
397
:roadmaps over delivery driven roadmaps.
398
:Because like, anyone can say, this
quarter we're going to deliver this
399
:feature, it's a technical debt feature.
400
:And this next quarter we're going
to deliver this feature, and
401
:it's going to help us do metrics.
402
:And this feature is going to
do this and you're just looking
403
:at a timeline of stuff, right?
404
:There's no, if the team working on metrics
looks at that, they're like, oh, cool.
405
:Yeah, we're going to deliver everything
in Q2, but it means nothing to them.
406
:Beyond it's going to make maybe the
product better, maybe increase in
407
:sales or something, but if instead
you reframe your roadmap into a story
408
:driven roadmap where every feature
that you're working on empowers you
409
:to make a new feature or capability.
410
:And then that new feature and capability
allows you to make yet another one.
411
:And you put the end goal,
which might be like real time.
412
:Notifications for so and so, you
know, like some pie in the sky thing.
413
:It kind of provides this roadmap into.
414
:What the end goal is and give
someone a person on the team, someone
415
:in another part of the company
access into your line of thinking.
416
:I'm like, where are we going?
417
:Why are we doing this?
418
:It's no longer what and when it's now.
419
:Why?
420
:And I think that why is
super important for roadmaps.
421
:Um, and I don't I haven't seen a lot
of people do that in my career, but
422
:people like stories, you know, and they
will gravitate towards those stories.
423
:So, even if I'm presenting to the
rest of the company at a town hall
424
:or something, I will try to present
things in a cohesive story of, like,
425
:this is why we're doing this thing.
426
:And this is where it's going
to lead in 5 years from now.
427
:Eric Brooke: Yeah, why is so important?
428
:Yeah, sometimes it's forgotten.
429
:So is there something as a CTO
you're trying to figure out at this
430
:moment or that you've started a new
journey that you're willing to share?
431
:Yeah,
432
:David Bachowski: my current position
is my favorite position I've ever had.
433
:And, um, you know, if my boss
is listening to this, thank you.
434
:You know, like, I'm just buttering you up.
435
:But it's given me the opportunity
to do things in the business space
436
:that I've never been able to.
437
:So for the most part, I've
always been the tech person.
438
:And I'd be brought into like, I've
done sales calls and like, I'll go
439
:on sales calls and help be the, a lot
of times it's kind of on sales calls.
440
:I'm the, the, not the
play by play announcer.
441
:I'm the person on the sports caster who
like, someone's doing the play by play.
442
:And then the next person comes in
and describes what was happening.
443
:So a lot of times I'll go into sales
calls and someone will do like, here's
444
:what the data shows, and then I come
in and give like a couple examples of
445
:like how that applies to their business.
446
:And so I've been a little
bit involved in sales.
447
:And the business, but here, um, Martin, my
CEO brings me into a lot of conversations
448
:that have nothing to do with technology.
449
:So, how do we structure a recruitment
org and the healthcare staffing?
450
:How do we structure compensation?
451
:Um, how do we, you know, as a,
as a whole business, what should
452
:our strategy be going forward?
453
:And right now we're looking at potentially
starting or acquiring a business line.
454
:Um, we staff nurses and allied workers.
455
:Thank you.
456
:But we want to be able to staff doctors.
457
:So being brought into that conversation
and, you know, looking at potential
458
:M& A opportunities, looking at
financials, digging into like
459
:business plans is something that I've
never been able to really utilize
460
:in any positions that I've been in.
461
:So, you know, it's, it's really
interesting being in these
462
:conversations and being the tech
person and just being like, what's
463
:your business development plan?
464
:You know, but if I think if you approach
this stuff from first principles and you
465
:just think like what makes sense, it's not
too hard to figure some of this stuff out.
466
:And so, you know, like, I
don't necessarily want to be
467
:sitting in tech all the time.
468
:It's awesome that I can be in
these conversations and help with
469
:the overall company strategy.
470
:Eric Brooke: Awesome.
471
:What does your interaction
with the exec look like?
472
:What have you learned, not just
for this job, but other roles
473
:where you've been an executive?
474
:And what would you say is the difference
from, like, being, say, before you
475
:became exec to when you now exec?
476
:David Bachowski: There's a
lot of different personalities
477
:in the executive world.
478
:There are personalities where people, um,
I guess I'll call it more old school, um,
479
:waterfall ish, like, I want a deadline.
480
:I want this thing.
481
:Tell me when this thing
is going to get delivered.
482
:Uh, and I need hard feature sets.
483
:And those are hard to deal with
in the software world because
484
:everything has moved to this agile,
you don't know what you're going to
485
:get until you get it type of world.
486
:So being able to kind of.
487
:Brain, what's your, your agile place
in a way where you can actually get
488
:some deadlines that you can promote
to someone is part of a job of a CTO.
489
:I think, like, just how do we manipulate
this information into a way that presents
490
:it to you in the way that you want it.
491
:And some people are just super cool
with, like, Hey, here's our roadmap.
492
:We're working on this problem.
493
:I don't know when it's going to get
delivered, but if you foster trust,
494
:I think that becomes a lot easier
with those types of executives.
495
:We deliver our software, we deliver
good features, people like it.
496
:And then to me, it's very successful.
497
:People are not asking about deadlines
because you've just engendered trust
498
:that we deliver things on a regular
cadence and we deliver the right things.
499
:So there's like multiple, I guess,
personalities that you end up
500
:dealing with, um, but for the most
part, I think some of the, you're
501
:always trying to frame what you're
doing from a technology standpoint.
502
:Into a story that they understand.
503
:Eric Brooke: So a lot of translation
from say, technology, technical to
504
:financial, technical, business, technical,
505
:David Bachowski: right?
506
:Yeah.
507
:The, ever since I was a manager at Harris,
like 15 years ago or so, we've always
508
:tried to embed ourselves in the minds of
the customers and really foster empathy.
509
:So I, for example, sit
with our recruitment team,
510
:probably four hours a week.
511
:And I just do my work next to them
and I hear their conversations
512
:as they're talking to nurses.
513
:They're more, they know my face now.
514
:They're like, they're more likely
to come over to me and ask me
515
:questions and talk about the product.
516
:And I asked the same thing out of
all my staff as well to go sit with
517
:people or have conversations with them.
518
:And really get to understand their
business so that we don't constantly
519
:have to pepper them questions or we
already intuitively know some of the
520
:answers and it breaks down some of that
communication, um, friction because
521
:you're already kind of like, like one
of my companies I did, uh, cold calling.
522
:So I was like, I don't know exactly
what we sell that well, and the
523
:best way for me to understand
what we sell is to go sell it.
524
:And I actually, I picked
Buffalo as a city.
525
:No 1 was covering it.
526
:And I started trying to, uh, raise, uh,
talk to real estate developers to raise
527
:money for their large commercial projects.
528
:And I very quickly realized 2 things.
529
:1 cold calling is very hard
and nervous and nerve wracking.
530
:And two, I realized that I knew
nothing about what our business
531
:was and I started to learn it.
532
:They would ask questions and I'd
write them down very quickly, you
533
:know, after the third cold caller.
534
:So you're talking with different
people about the business side of
535
:things and you're understanding
your business a lot better.
536
:And you're making tools from a technology
standpoint that make your cold calling
537
:easier, which will then make your sales
people's cold calling easier as well.
538
:Eric Brooke: I love the, um, the
breaking down of boundaries between
539
:you and customer service and for
sales because it really does.
540
:Get us back to what we should
be doing, building product,
541
:building things for our customers.
542
:Um, and I hear you about the cold
calling that is, I've done it myself.
543
:It's kind of like you learn a lot of
what you don't know pretty quickly.
544
:David Bachowski: Yeah.
545
:Eric Brooke: Um, and one for one technique
I've used is from domain driven design.
546
:You know, the ubiquitous
language building a dictionary.
547
:If the organization doesn't have a
dictionary when I'm doing fractional
548
:work, that's the first thing I do.
549
:Just what are all the words associated?
550
:And you learn a lot from that journey.
551
:David Bachowski: Right.
552
:Yeah.
553
:A bunch of acronyms that people
are throwing around and they're
554
:like, Oh yeah, the SDRs.
555
:And you're like, what does that mean?
556
:Eric Brooke: Okay.
557
:Um, Dave, what are you seeing in the
wider technical market at the moment?
558
:Um, we're like January for:at this point to give people
559
:context, but what are you seeing?
560
:David Bachowski: Well, I mean, clearly the
buzzword around the days right now is AI.
561
:So I think AI is enabling our
company to do a lot of things
562
:that we wouldn't be able to do.
563
:We're taking, even me personally, I'm
taking some things that would take me
564
:weeks and now they're taking me days.
565
:To do with ai, you know, like just chat,
chat, GPT and like you can just create
566
:custom courses or custom code for, um,
a Hello world and a different framework
567
:that you would have to search for and
wouldn't give you exactly what you needed.
568
:Uh, and we're starting to embed some
of that AI stuff into our product
569
:as well, which you would've had to,
you know, hire hundreds of people
570
:to create descriptions of cities.
571
:And now you can ask chat GPT
to do it in, in an API call.
572
:You know, you spend a couple of
weeks building that and now you
573
:have a new feature in your app.
574
:I don't think we've touched,
even scratched the surface of
575
:what AI is going to bring to us.
576
:So I'm really kind of excited
to see where all of this goes.
577
:Um, I don't, I'm not a pest,
I'm not an AI pessimist.
578
:I don't think that it's
coming for our jobs per se.
579
:I think it's really enabling us to do
new things and giving us, it's like, I
580
:think someone on my team Heard a podcast
where someone mentioned compared it
581
:to power tools, like prior to power
tools, um, it would be really hard to
582
:build a table, but now any Joe Schmo
with a, a power tool can build a table.
583
:It might not look great, you know,
it might not be that best table,
584
:but it's pretty easy to do that now.
585
:And I think AI is kind
of doing the same thing.
586
:It's democratizing the landscape
on what people are able to do.
587
:And I'm just personally
pretty excited about it.
588
:Awesome.
589
:Eric Brooke: Um, what's helped you
grow throughout your career, um, or
590
:helps you grow in scale now, like
podcasts, books, people, what are the
591
:things that really, really helped you?
592
:David Bachowski: Mentors
personally, I don't read any books
593
:that I read or fantasy books.
594
:I don't like to read nonfiction
and if it doesn't have wizards or
595
:dragons or something in it, I'm
not probably not picking it up.
596
:So, uh, to me, it's finding
people in the business world.
597
:There's a pretty decent
startup scene in Buffalo.
598
:So I keep in touch with people that
have run businesses and try to have
599
:coffee with them and reach out to them.
600
:Um, there's, there's a good, like.
601
:Buffalo Open Coffee Club meets
every week and you can go to that
602
:and just meet other founders or
other people in the startup scene.
603
:I was very active in the startup scene
when I previously lived in Buffalo.
604
:I was a volunteer for a non
profit Infotech, Western New York.
605
:So I was helping to organize events
and like getting embedded in the
606
:community and acting as kind of
like a profit shield for some of
607
:these people that didn't have 501s.
608
:And so just talking to people.
609
:Is my favorite thing because
I'm a, I'm an extrovert.
610
:I'm like, one of those, uh, I think
most people think of tech people
611
:as introverts most of the time.
612
:And I'm one of those people that's
just like, I need to talk to people.
613
:Like, I'm just going to go
walk over to the sales team.
614
:Hey, how's it going, guys?
615
:You know, and probably love
to hear myself talk too much.
616
:So, yeah, people.
617
:Eric Brooke: Um, you've mentioned a
couple of things that you do for fun,
618
:like you've talked about music, you've
talked about fantasy books, but what
619
:else would you say that you do for fun?
620
:David Bachowski: Yeah, I
have a life goals list.
621
:And we put, I put that together
with my wife in my 20s, and
622
:I continually revise it.
623
:And 1 of them is to learn piano.
624
:So I previously played guitar and bass,
and now I'm teaching myself piano.
625
:A friend of mine had 1, and I ended
up getting it moved to my house.
626
:I think my favorite thing in the world
right now is I have a four year old
627
:daughter and she loves to sing and so if
I can just start jamming out some chords
628
:in the piano and she comes over and starts
making up lyrics and singing to it, it
629
:just kind of warms my heart because not
only is it an educational opportunity for
630
:her to like, learn chord structure and
just like, it's super creative for her.
631
:It's also just super fun.
632
:It's like, yeah.
633
:You know, as a parent, it warms
your heart when you see your child
634
:doing creative things or having any
interest in any activity you do at
635
:all is, is, uh, is a warming feeling.
636
:Eric Brooke: That's great.
637
:And are there types of musics
that you enjoy more than most?
638
:David Bachowski: I've played in
bands that in probably every genre
639
:I can think of besides country.
640
:I don't think I played in a country
band, but I played in like a hip hop
641
:band and R& B band, a big horn band.
642
:I played video game music for a while.
643
:I played in jazz bands.
644
:I played in orchestras.
645
:So like just tons of different
musical genres, which kind
646
:of like I'm a generalist.
647
:So, you know, like what I do at work is
very similar to what I do in music where
648
:I'm not super, I'm not like the best
jazz player or the best classical player,
649
:the best blues player or something.
650
:But I can know enough to be
dangerous to fill in gaps or,
651
:like, keep interest in something.
652
:So right now, I'm going through
book one of Alfred's thing, and
653
:I'm playing, like, chopsticks
and, you know, uh, random stuff.
654
:And then I'm also playing jazz songs.
655
:So I'm, like, going through
a fake book and learning.
656
:Right now it's my Christmas tunes because
it's Christmas time, Christmas songs.
657
:Eric Brooke: Dave, thank you very
much for your time and transparency.
658
:It's been wonderful talking to you today.
659
:Yeah, likewise.
660
:Thanks a lot, Eric.
661
:Tim Winkler: Calling all
startup technologists.
662
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663
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